An interesting topic that’s been floating around the net lately: the success of branded/ sponsored content in video games. This is a great example of how digital encompasses so much more than the web. Branding and product placement has a really natural role in games that base their world on (usually augmented) reality; much more natural, in fact, than in forced commercial breaks between television programming or intrusive banner ads online.
Tag Archives: video games
Successes in Game Advertising
SXSW Days 3, 4, 5, etc.- I’m a Procrastinator
Okay, so my daily SXSW wrap-up idea didn’t end up happening. I guess, given my history of procrastination, that’s not too surprising. So that I don’t get so overwhelmed with the idea of these posts hanging over my head that I stop blogging altogether, I’m doing a quick, one-post wrap-up.
Before going into the details of what I saw, did, etc., some stray observations:
- AgencySpy has a pretty good summary of the zeitgeist of the event, courtesy of David Bryant. Themes: Failure, Snark, and Weirdness. Yeah, that’s about right.
- Working towards happiness was a common theme, highlighted by Tony Hsieh of Zappos.com in his opening keynote. The first lady of happiness, Gretchen Rubin, has a good wrap up of how SXSW itself can teach us about happiness.
- Some people are way better at taking notes than I am.
- Videos of a bunch of the panels are online. So are the slides.
8-bit Welcome to the Jungle
Experience Wii on YouTube
I think this is a great use of digital marketing that literally shakes up expectations… me likey.
Mario Kart Wii
How did I not realize this was out???
Grand Theft Auto’s Warped View of New York City
Grand Theft Auto’s Warped View of New York City
I cannot wait.
Best April Fools Joke Ever
The Legend of Zelda Movie Trailer
Okay, so normally I hate April’s Fools’ jokes, but this one seriously gave me goosebumps of excitement (yeah, I’m a nerd, I realize).
The Physics of Super Mario Galaxy
The Physics of Super Mario Galaxy
Super Mario Galaxy was absolutely one of the best games I’ve ever played… Nintendo is great at innovating standard game mechanics. This description of the physics in Super Mario Galaxy is a good explanation of what is so unique — and amazing — about the game.
Via Digg.
The Phantom Hourglass – Finished!
A few weeks ago I finished The Legend of Zelda: The Phantom Hourglass, and I was so excited that I took a picture. Huzzah!
Via Flickr.
The joys of ‘porting
I can’t wait to play Portal for myself. Looks like mind-bending fun.
Via collision detection.
