I am a New York-based digital strategist with a background in experience design. I work with agencies, Fortune 500 companies, and startups to figure out how to best meet their brands’ needs on the web. Learn more...
Brands will actively engage on the social web by doing—and learn in the process. They can’t sit on the sidelines anymore. The social web only kicks in AFTER something is put into the space.
— David Armano, “Brands Will Learn By Doing. Get Over It”
Via Logic+Emotion.
Craig Newmark Unlocks the Secrets to Building a Community
Nice set of guidelines from the original master, Craig Newmark (of Craigslist). Key points include the importance of an ongoing feedback loop and the creation of a non-exclusive environment that encourages a wide range and degree of participation. It’s interesting that, in a time when so many businesses are looking for the secret to social media success online, Craigslist rarely figures into the discussion, when in many senses it’s a precursor to modern social media practices.
Via Aaron Rutledge.
Social Networking Will Become Ubiquitous
Excellent article from Logic + Emotion about the role of social networking online. I completely agree that social features are best suited to be supplementary to a site’s primary purpose, as opposed to being stand-alone apps.
Crackbook — Excellent spoof on Facebook
From the site: “Crackbook is an addictive social utility that makes you feel that you’re connecting with people when actually you’re just not.”
Via House of Naked
I’m increasingly convinced that the only thing Facebook really has is critical mass.
Rather than forcing people to constantly update [our] blog with full entries, why not pull from the content they’re creating anyway? So [the aggregator] pulls in content from del.icio.us, Flickr, Twitter and other people’s blogs and inserts it right into [the site]. In my mind, it’s an example of passive activity, which I define as tapping into people’s existing behavior in order to deliver, rather than asking them for the information themselves.
His essence was just too big for a MySpace page.
Who participates and what people are doing online
Great information graphic showing the breakdown of how people participate with social media according to their age group.
