I am a New York-based digital strategist with a background in experience design. I work with agencies, Fortune 500 companies, and startups to figure out how to best meet their brands’ needs on the web. Learn more...
I recently uploaded a report outlining the top 10 strategies used by luxury brands to engage with consumers digitally. I wrote this report with my colleague Phil Jackson at Publicis when we were working on the Cadillac new business pitch a few months ago. We didn’t win the business (unfortunately), but I think the presentation has value for anyone who works with luxury brands online. Check it out!
The folks at Miami Ad School were kind enough to record my presentation last Monday (and do some very good editing!). It’s about a half hour long in total, split into four parts. Here’s the video:
Not too bad, right? I’ve been interested in moving to teaching and speaking more, and I don’t think this was a terrible first attempt, although there is certainly room for improvement (I say “kinda” a lot).
In case you didn’t see it before, here’s a link to the presentation itself on Slideshare.
Several months ago, I was asked to be a guest teacher at Miami Ad School for their “Industry Heros” course. This is a program in which, each week, students receive a lecture and 2 classes from a different professional in the industry. I am thrilled to be a part of this for a few reasons: first of all, it’s a great program and it’s an honor to participate; secondly, the students are incredibly creative and inspiring; and finally, it’s a chance to escape the freezing weather in New York for sunny Miami.
On Monday, I gave a lecture about some trends in digital marketing and advertising that I see being important in 2010. Last night I uploaded the deck to Slideshare, and this morning I was thrilled to find that it was picked as one of the featured presentations for Slideshare today (yay!). So please take a look – I’d love to get feedback.
