Cool article about how communications planning now can (and should, in my opinion) transcend media to the extent that different portions of a narrative can be distributed across channels. This has been said before, but it needs to be reiterated as mainstream content/ advertising still hasn’t got the message.
Tag Archives: design
Link: Transmedia Planning
Redesigning the Stop Sign
This video is fantastic — it perfectly captures what happens when you have a bunch of psuedo-creative clients trying to orchestrate a design by committee.
