SXSW 2011 Panels
Me at SXSW last year, rocking a segway.
I’ve attended SXSW two years now, and both times I’ve found it to be the most inspirational, educational, and fun event related to interactive technology and communications. Last year, I decided that, no matter what, I would be submitting a panel for 2011, and now I’ve got two in the mix. They are:
- Haters Gonna Hate: Lessons For Advertisers From 4chan - 4chan is “the internet hate machine” that crosses boundaries with the real world. 4chan’s two unusual features - it’s anonymity and its lack of archiving - have made it into a hotbed of creativity that is almost single-handedly responsible for every major internet meme in the past 7 years. In this presentation, I will use 4chan as a lens to illustrate how modern advertising can better communicate with hyper-connected, hyper-social communities. By following the lead of the 4chan community (albeit with less pornography), advertisers can learn how to hack the attention economy and succeed in the face of changing consumer behaviors.
- The Luxury/Digital Paradox: Taking Luxury Brands Digital - A colleague of mine and I put are presenting this talk, on how to bring luxury marketing to digital communications. Luxury, by definition, is built on exclusivity. The web is inherently democratic. In the past, this contradiction caused luxury brands to be hesitant about moving online – but in the face of the internet’s ever-increasing ubiquity and print advertising’s decreased returns, more and more luxury brands are making the transition to on-line advertising and e-commerce. This presentation will show how luxury brands can participate in the digital-sphere through case studies of luxury brands that have effectively communicated their ‘brand story’.
Over two thousand panel ideas were submitted this year, and part of what determines who makes it is votes from the public. I’m sorry if this feels spammy, but I would greatly appreciate it if you could vote for my panels!
To do this, you will need to either create a SXSW Panel Picker account or, if you voted last year, sign in. Once you’re logged in, click the thumbs-up button at the top of the page for each panel. Also, please feel free to contribute to the dialogue in the comments!
Thanks so much! I’m really excited about both these topics, and am looking forward to bringing them to life at SXSW.
