Marci Ikeler

Really enjoyed this article that outlines the four basic phases of design thinking. Great designers do all four; mediocre designers specialize in only a few areas. This could be a great way to measure the success of a project as well. 

1. Question - Asking basic “why” questions and challenging assumptions.
2. Care - Empathizing with human needs.
3. Connect - Synthesizing information in new ways.
4. Commit - Giving form to an idea.