Marci Ikeler

Digital Strategies for Luxury Brands

I recently uploaded a report outlining the top 10 strategies used by luxury brands to engage with consumers digitally. I wrote this report with my colleague Phil Jackson at Publicis when we were working on the Cadillac new business pitch a few months ago. We didn’t win the business (unfortunately), but I think the presentation has value for anyone who works with luxury brands online. Check it out!