I’m Marci and I understand digital.

I am a New York-based digital strategist with a background in experience design. I work with agencies, Fortune 500 companies, and startups to figure out how to best meet their brands’ needs on the web. Learn more...

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DiscoverCard Online Strategy

DiscoverCard Online Strategy

Role: Interaction Design Lead (via R/GA)
Dates: August 2007 – October 2007

Early in my freelance career, I took what was to be a short-term role at R/GA, assisting with the interaction design on a project whose goal was to strategically realign some select elements of the DiscoverCard web site. This set of responsibilities grew until I was participating in creative sessions for an array of projects on the account.

The most interesting project I worked on during this time was creative strategy for social media efforts supporting the brand. If this sounds vague, that’s because it was: the brief asked for social media with no further specificity. My personas and scenarios, developed with the help of extensive market research, helped to ground and direct the team of creatives in coming up with concepts would be relevant as well as cutting-edge.

Needham Financial Management Platform

Needham Financial Management Platform

Role: User Experience Lead
Dates: July 2006 – August 2007

Citigroup B2B Web Platforms

Citigroup B2B Web Platforms

Role: User Experience Team Lead (via Roundarch)
Dates: August 2006 – July 2007

I worked at Roundarch for a year on a variety of projects for Citigroup. My main focus was on creating rich information and reporting systems for their Prime Brokerage division (formerly Smith Barney).

To kick-off this effort, I led a series of investigative interviews with business stakeholders and clients in New York and London, following contextual inquiry methods. Using this information, our team worked with the client’s technical teams, business stakeholders, and project management to determine project strategies and priorities.

After the design goals and project scope were agreed upon, I led a team of Information Architects at Roundarch in creating rich internet designs for complex displays of financial market data, utilizing the capabilities of technologies such as Flex, Laszlo, and Ajax.

We followed through on these design efforts through extensive usability testing (conducted both in-person and remotely), which helped to further refine the design and influenced the end product’s success.

Goldman Sachs Intranet Applications

Goldman Sachs Intranet Applications

Role: Web Design and Usability Consultant
Dates: March 2002 – February 2004

At Goldman Sachs, I first began to consider the disciplines of information architecture and interaction design (although both terms – as well as the fields themselves – were in their infancy). I was half of web design and usability team in the technology department for the Investment Banking Division, overseeing the structure and design of a variety of internally used applications, including reporting, market data, and document management systems.

One of the interesting aspects of this role was the creation and management of a detailed system of design standards, which were used across all intranet web applications. At first, the main goal of the standards was to ensure visual consistency. Over time, this domain expanded to include standard interactions and culminated in the development of a detailed design pattern library.