Cusp is a small chain of mid-level fashion stores located in Washington DC, LA, and Chicago (to clarify for New Yorkers like myself, their inventory and style is similar to Scoop, Intermix, or Big Drop). They came to createthe group to bring their inventory online through an e-commerce site.

To kick-off the process, I created a set of personas using demographic research to enable us to focus our design. We referred to these throughout our design process, which strove to enable all the cutting-edge functionality of modern e-commerce systems while maintaining the brand’s fun, engaging feel.

Unfortunately, one of the most innovative (and my favorite) features didn’t make it to the final implementation: a sidebar that captured the user’s browsing history, with the capability to “pin” favorites, fully integrated with the shopping cart.