Early in my freelance career, I took what was to be a short-term role at R/GA, assisting with the interaction design on a project whose goal was to strategically realign some select elements of the DiscoverCard web site. This set of responsibilities grew until I was participating in creative sessions for an array of projects on the account.
The most interesting project I worked on during this time was creative strategy for social media efforts supporting the brand. If this sounds vague, that’s because it was: the brief asked for social media with no further specificity. My personas and scenarios, developed with the help of extensive market research, helped to ground and direct the team of creatives in coming up with concepts would be relevant as well as cutting-edge.



