I’m Marci and I understand digital.

I am a New York-based digital strategist with a background in experience design. I work with agencies, Fortune 500 companies, and startups to figure out how to best meet their brands’ needs on the web. Learn more...

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Cusp E-Commerce Site

Cusp E-Commerce Site

Role: Information Architect (via createthe group)
Dates: October 2007 – November 2007

Cusp is a small chain of mid-level fashion stores located in Washington DC, LA, and Chicago (to clarify for New Yorkers like myself, their inventory and style is similar to Scoop, Intermix, or Big Drop). They came to createthe group to bring their inventory online through an e-commerce site.

To kick-off the process, I created a set of personas using demographic research to enable us to focus our design. We referred to these throughout our design process, which strove to enable all the cutting-edge functionality of modern e-commerce systems while maintaining the brand’s fun, engaging feel.

Unfortunately, one of the most innovative (and my favorite) features didn’t make it to the final implementation: a sidebar that captured the user’s browsing history, with the capability to “pin” favorites, fully integrated with the shopping cart.

DiscoverCard Online Strategy

DiscoverCard Online Strategy

Role: Interaction Design Lead (via R/GA)
Dates: August 2007 – October 2007

Early in my freelance career, I took what was to be a short-term role at R/GA, assisting with the interaction design on a project whose goal was to strategically realign some select elements of the DiscoverCard web site. This set of responsibilities grew until I was participating in creative sessions for an array of projects on the account.

The most interesting project I worked on during this time was creative strategy for social media efforts supporting the brand. If this sounds vague, that’s because it was: the brief asked for social media with no further specificity. My personas and scenarios, developed with the help of extensive market research, helped to ground and direct the team of creatives in coming up with concepts would be relevant as well as cutting-edge.

Citigroup B2B Web Platforms

Citigroup B2B Web Platforms

Role: User Experience Team Lead (via Roundarch)
Dates: August 2006 – July 2007

I worked at Roundarch for a year on a variety of projects for Citigroup. My main focus was on creating rich information and reporting systems for their Prime Brokerage division (formerly Smith Barney).

To kick-off this effort, I led a series of investigative interviews with business stakeholders and clients in New York and London, following contextual inquiry methods. Using this information, our team worked with the client’s technical teams, business stakeholders, and project management to determine project strategies and priorities.

After the design goals and project scope were agreed upon, I led a team of Information Architects at Roundarch in creating rich internet designs for complex displays of financial market data, utilizing the capabilities of technologies such as Flex, Laszlo, and Ajax.

We followed through on these design efforts through extensive usability testing (conducted both in-person and remotely), which helped to further refine the design and influenced the end product’s success.

Pfizer Sales Force Software Suite

Pfizer Sales Force Software Suite

Role: User Experience Lead (via Carbon Consulting Group)
Dates:
February 2004 – July 2006