I’m Marci and I understand digital.

I am a New York-based digital strategist with a background in experience design. I work with agencies, Fortune 500 companies, and startups to figure out how to best meet their brands’ needs on the web. Learn more...

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Citigroup B2B Web Platforms

Citigroup B2B Web Platforms

Role: User Experience Team Lead (via Roundarch)
Dates: August 2006 – July 2007

I worked at Roundarch for a year on a variety of projects for Citigroup. My main focus was on creating rich information and reporting systems for their Prime Brokerage division (formerly Smith Barney).

To kick-off this effort, I led a series of investigative interviews with business stakeholders and clients in New York and London, following contextual inquiry methods. Using this information, our team worked with the client’s technical teams, business stakeholders, and project management to determine project strategies and priorities.

After the design goals and project scope were agreed upon, I led a team of Information Architects at Roundarch in creating rich internet designs for complex displays of financial market data, utilizing the capabilities of technologies such as Flex, Laszlo, and Ajax.

We followed through on these design efforts through extensive usability testing (conducted both in-person and remotely), which helped to further refine the design and influenced the end product’s success.